Before delving into the details of creating a brand identity, it’s important to understand its meaning. When we talk about brand identity, we refer to how a particular company distinguishes itself from its competitors by presenting itself to consumers in a unique and different way.

We’ve discussed the definition of brand identity, but what exactly does it entail? It consists of a set of elements that your company will use to position itself on the market, engaging customers on an emotional level. These elements include logo creation, a well-structured website, image style, colors, and typography.

However, limiting the explanation to just this would be superficial. I invite you to continue reading the article to learn more about the subject.

How to Create a Brand Identity: Getting to Know the Identity

If you want to know how to create a brand identity, you must understand its “identity.” A strong brand identity can bring several benefits to your company, including increased customer loyalty, improved perception of your brand’s value, and increased recognition.

A strong brand identity can greatly assist you in creating consistency in the marketing message you want to convey. The stronger your brand identity, the easier it will be to create market messages that perfectly align with your values and brand personality, thereby increasing the trust and loyalty of your customers.

For a company, a well-crafted brand identity is of utmost importance because it establishes a trusted brand in the minds of consumers, leading them to place blind trust in your services/products and not turn to your competitors.

How to Create a Brand Identity: Step-by-Step Process

Creating a well-thought-out brand identity that sets you apart from the rest of the market is an essential step to earn the trust of your audience.

To create a brand identity, it is crucial to carefully study a communication strategy that leads to the creation of a successful brand. Let’s see step by step how the construction of a quality brand identity works:

1. Understand who you are and what your objectives are: The primary phase in creating a brand identity is to have a comprehensive vision of your objectives. Through not only information gathering but also open dialogue, we can better understand your products/services.
2. Define the mood of the moment: Creating a mood board is the second step in building a clear and precise brand identity. Through elements such as image collection, style and tone of voice, defining the atmosphere, ideas, and suggestions, we can better express your ideas.
3. Naming: Naming is used to define the brand’s name. Through consultation, it is possible to jointly define terms that are simple yet impactful.
4. Logo design and colors: Through in-depth color research, we choose the colors that best suit your business, combining them with shapes that are as effective as possible in conveying the message you want to communicate.
5. Visual identity: Packaging, brochures, and merchandise are simple and alternative ways for offline communication. Additionally, it’s important to also take care of your online presence by adapting your image to each web platform.

For creating a brand identity, I suggest following all the steps listed above, always keeping in mind that only with consistency and commitment can you differentiate your brand from competitors.

Presentation and Examples of Brand Identity

The presentation of brand identity varies based on the company’s philosophy, which is studied during the brainstorming phase to achieve the set objectives.

To better illustrate the concept, I will show you a few examples of brand identity:

Coca-Cola: When you hear the word “Coca-Cola,” its famous logo immediately comes to mind. Here are two main elements that make up Coca-Cola’s brand identity:

• The Coca-Cola brand identity features a red logo with white font. The iconic red color associated with the beloved beverage automatically instills trust in consumers, while the dynamic font aims to evoke
• a sense of fun and enjoyment for those who consume the drink.
• The decision to print the logo on a uniquely shaped bottle prevents imitation, establishing the original company as credible and trustworthy.
• Nike: Nike has focused its brand identity on simplicity. This is evident in the fact that its logo has consistently featured an abstract yet distinctive symbol, setting it apart from other company names.
• Thanks to this strategy, end consumers can easily identify Nike’s unmistakable products.
• Nike’s brand identity is simple: from the beginning, its target audience has been those who believe in values such as movement, dynamism, and speed.
• You may have realized that knowing how to create a brand identity requires a lot of research, effort, and effective communication. If you have a company or want to launch a project without an identity, I would be happy to assist you.